Talk about the intersection of two worlds!
A community of book lovers use the social media platform TikTok to post short video recommendations of their favorite books. This group, collectively known as ‘BookTok’, has proven to bring new readers to older titles, introduce younger people to reading, and help authors find an audience for their work. In total, BookTok posts have been viewed more than 12 billion times and some recommendations have stayed atop the best seller list for months, even if the book was published years ago.
Read more about it here- TikTok is taking the book industry by storm, and retailers are taking notice
If you enjoyed this post, please consider sharing it on your favorite platform below.